I designed the flagship site Apperr uses to sell WaaS, CTOaaS, app development, and AI systems to founders worldwide, one storefront for a company with 30+ clients across 5+ years.

My Role(s)

UI/UX & Webflow Designer

Tools

User research, IA, Prototyping, Webflow dev, Performance/a11y

Industry

Agency/B2B

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My Role
And Approach
OVERVIEWPROBLEMRESEARCHSOLUTIONS

Overview

Apperr  Designs is an on-demand tech partner helping founders build digital products through web, mobile, and AI solutions.

In this project, I led the redesigned and build Apperr’s Website, From Figma to Webflow Execution

PROBLEM

Apperr's website wasn't reflecting the quality of work our team delivered.

How do you close the gap between what a tech partner can actually build and how that capability reads online?

Weak Brand Perception

The visuals didn't inspire the confidence needed to attract high-tier clients.

Low Conversion

Steady traffic wasn't turning into leads; CTAs were unclear and the journey had no strong pull toward action.

Poor Design Implementation

Strong concepts were getting diluted in the handoff to development, so the shipped site lacked the polish the brand deserved.

RESEARCH

Key insight: The issue wasn't just visual, it was more of structural. Great design was losing its impact in the handoff to development using Webflow.

I conducted brands and competitor's research, mapped out the information architecture for the new structure.

However, I realised the only way to close the gap for good was to own both sides of the process — design and development — instead of handing polished Figma files tosomeone else to interpret.

THE SOLUTION

  • Own design and development end to end, and build a site that looks and performs like Apperr's best work.

    • Delivered a full build after taking time to learn Webflow specifically to prevent the design-to-dev hand-off loss with custom interactions and animations, cross-device responsiveness testing, then performance and accessibility optimization.

    This project taught me that great design doesn't end at the canvas. Bridging the gap between design intent and production output is a skill in itself and one I now bring to every project. Taking ownership of both design and development gave me a sharper eye for what's buildable, what's performant, and what actually converts.

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