Mile Movement

An urban fashion and lifestyle brand that empowers trend-driven individuals to express identity and confidence through curated apparel and accessories.

Many sports fans struggle to find authentic and affordable branded merchandise for their favorite teams. Traditional retail stores often have limited selections, and online marketplaces can be overwhelming and difficult to navigate. Mile Movement aims to address these challenges by providing a dedicated platform for sports enthusiasts to easily discover and purchase team apparel.

My Role(s)

Product Designer, Webflow Developer

Team

Designed under Apperr Designs

Timeline

2 weeks

Live Site

https://milemovement.co/

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Mile Movement

An urban fashion and lifestyle brand that empowers trend-driven individuals to express identity and confidence through curated apparel and accessories.

E-Commerce
2wks
Portfolio Projects
VIEW ON FIGMA
UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development
Introduction
E-Commerce

An urban fashion and lifestyle brand that empowers trend-driven individuals to express identity and confidence through curated apparel and accessories.

E-Commerce
VIEW HIFI
UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development
Principal Task
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An urban fashion and lifestyle brand that empowers trend-driven individuals to express identity and confidence through curated apparel and accessories.

E-Commerce
VIEW ON FIGMA
UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development

The Solution

  • Curated Collections: Carefully selected merchandise from popular sports clubs.
  • Easy Search: A simple and intuitive search function to find specific items.
  • Product Details: Detailed descriptions, images, and sizing information for each product.
  • Secure Checkout: A safe and secure payment process to protect customer information.
  • Fast Shipping: Efficient delivery options to ensure customers receive their orders promptly.

    • User Research

    So, to build Mile Movement, I dove deep into the world of sports fans. I wanted to understand what they crave, their habits, and what frustrates them when shopping for team gear. I studied the competition, figuring out what they're doing right and where they're falling short. And to really nail it, I talked directly to potential customers, listening to their needs and figuring out how to make their shopping experience a slam dunk.

    Competitor Platforms and Identifying Patterns

    I analyzed existing online retailers that sell sports merchandise, including Fanatics, Lids, and the official websites of sports teams.

    Strengths:

    • Established Brands: These players have name recognition and brand loyalty from years of operation.
    • Extensive Product Selection: They often offer a vast array of apparel and merchandise.
    • Direct Relationships with Teams: Official team stores might have exclusive offerings or limited-edition items.

    Weaknesses:

    • Navigation Complexity: Some websites can be overwhelming to navigate, making it difficult to find specific team gear.
    • Generic User Experience: They might prioritize showcasing a vast product catalog over a personalized experience for loyal fans.
    • Limited Search Functionality: Finding specific items by team or category could be cumbersome.

    ‍

    Opportunites:

    • Curated Collections: Instead of overwhelming users with choices, we curate a focused selection of high-quality products for each team.
    • Simple & Intuitive Search: We prioritize an easy-to-use search function, allowing fans to quickly find the jerseys, hats, or accessories they desire.
    • Fan-Centric Design: Our platform is designed with the needs of sports enthusiasts in mind, making it easy to find gear for their favorite teams and express their passion.

    ‍

    Constraints Faced

    Market Competition: The presence of established online retailers selling sports merchandise.

    Accessibility Consideration

    To ensure the website is accessible to all users, Mile Movement incorporates the following accessibility features:

    Alt Text: Descriptive text for images to assist visually impaired users.

    Keyboard Navigation: Full keyboard navigation for users who cannot use a mouse.

    Color Contrast: Sufficient color contrast for readability.

    Responsive Design: Optimization for various screen sizes and devices.

    ‍