Afrosme

A platform that facilitates private connections between individuals and vetted African artisans in located in the UK. This suggests a focus on supporting and promoting African craftsmanship.

JOB RECRUITMENT
2wks
Portfolio Projects
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UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development
Introduction
JOB RECRUITMENT

A platform that facilitates private connections between individuals and vetted African artisans in located in the UK. This suggests a focus on supporting and promoting African craftsmanship.

JOB RECRUITMENT
VIEW HIFI
UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development
Principal Task
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A platform that facilitates private connections between individuals and vetted African artisans in located in the UK. This suggests a focus on supporting and promoting African craftsmanship.

JOB RECRUITMENT
VIEW ON FIGMA
UI DESIGN
As a UI/UX designer, I have been exposed to a variety of different sectors ( from edutech, fintech, SAAS to mention a few) which has allowed me to develop an eye for detail, carrying out user surveys and an understanding of the customer journey. My focus is always on creating functional and smooth websites that generate traffic.
Brand identity
UI/UX Design
Prototyping
UX STRATEGY
I’m all about finding that magic where what users crave meets what businesses need to thrive. I love playing matchmaker between these two goals, designing solutions that delight users and boost the bottom line. Think of me as a design wizard, blending user happiness with business success in every pixel.
Collaboration
Communication
Project Management
Design Thinking
Information Architecture
Content Strategy
DEVELOPMENT
With a deep understanding of Webflow’s powerful customization tools, I bring unique visions to life, tailored to meet the needs of industries ranging from dynamic startups to global enterprises.
Webflow
Development

Afrosme

A platform that facilitates private connections between individuals and vetted African artisans in located in the UK. This suggests a focus on supporting and promoting African craftsmanship.

People in the UK who love African-made goods often faced a frustrating dilemma: finding authentic, high-quality items from skilled African artisans in their own cities was like searching for a needle in a haystack. Traditional online marketplaces either lacked a focus on African artisans or didn't have a strict vetting process, leaving customers unsure about the authenticity and quality of the products they found.

My Role(s)

UI/UX Designer

Team

Afrosme Design Team

Timeline

2 weeks

Live Site

http://afrosme.uk/

The Solution

  • Creating a dedicated platform: Afrosme focused specifically on creating a platform connecting individuals with vetted African artisans within their cities, ensuring a more curated and targeted experience.
  • Rigorous vetting: They implemented a process to ensure the authenticity and quality of the artisans featured on their platform, providing customers with confidence in their purchases.
  • Direct connection: Afrosme facilitated private communication between customers and artisans, allowing for personalized interactions and custom requests.
  • Local focus: The platform emphasized supporting African artisans within UK cities, fostering a sense of community and promoting local talent.

    • ‍

    ‍

    How can we create a more accessible and sustainable platform for connecting individuals in the UK with African artisans within their cities?

    User Research

    When I joined the project, the user flow was already established, so I focused my research on potential competitors. While I didn't find any direct competitors, I did identify indirect competitors operating in the African market. As a product designer, I conducted usability testing to identify any usability issues and gather feedback on the existing user flow. This process helped validate the design and ensure that it met user needs. By directly observing users interact with the flow created, I was able to identify areas for improvement and make necessary adjustments to enhance the overall user experience.

    Competitor Platforms and Identifying Patterns

    I conducted a thorough analysis of competitor platforms to identify opportunities for Afrosme.

    While I found some platforms that listed artisans, many lacked a specific focus on African artisans. This presented a significant opportunity for Afrosme to cater to a niche market and provide a more tailored experience.

    ‍Key Observations:

    • Lack of African Focus: Most platforms were not specifically designed for African artisans, limiting their appeal to this target audience.
    • Limited User Experience: Many platforms suffered from poor user interfaces and navigation, making it difficult for users to find and connect with artisans.
    • Focus on Products: Existing platforms primarily focused on listing products for sale, neglecting the potential for services and personalized interactions.

    ‍

    Opportunities

  • Niche Focus: By specializing in African artisans, Afrosme can position itself as the go-to platform for this specific market segment.
  • Enhanced User Experience: Afrosme can differentiate itself by creating a more intuitive and user-friendly platform with features like personalized recommendations and easy communication. for this specific market segment.
  • Authenticity and Quality: Implementing rigorous vetting processes can ensure the authenticity and quality of the artisans featured on the platform, building trust with customers.

    • Constraints Faced

    Design Preferences: Understanding local design preferences and cultural nuances can be crucial for creating culturally relevant and appealing designs.

    Cultural Sensitivity: Conducting thorough research to understand local design preferences and incorporating them into your work.

    ‍

    Accessibility Consideration

  • Clear and consistent labeling: Used clear and consistent labels for form fields, buttons, and other interactive elements.
  • Logical page structure: Organized content in a logical and predictable manner, making it easier for users to navigate and understand.
  • Error messages: Provided informative and helpful error messages to guide users in completing tasks successfully.   
  • Color contrast: Used color combinations with sufficient contrast to ensure readability for users with visual impairments.

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